Mike McPeak, the marketing technologist and CRM specialist at Hale Trailer Brake & Wheel, came to my office a couple of months ago to talk about search marketing. We covered a number of topics in this video including:
- Mike’s history in search marketing
- How he learned SEO on the job
- Hiring a search marketing agency
- SEO in low tech spaces (like flatbed trucks)
- What to watch out for in low volume keyword spaces
You can learn more about Mike McPeak on LinkedIn or follow him n Twitter @seo_sitch.
Here are the two part videos:
If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.
About The Author
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.