With more than 110,000 roofing businesses across the United States, it may feel like all the good names are taken. How do you find an excellent name for your own business that represents your brand and speaks to your target audience?
If you’re struggling to name your roofing business, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business as well as how to make sure the name is legally available for you to use.
Let’s get started!
Related: How to start a roofing business
Also, See:
How to start a handyman business
Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.
Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.
From there, we’ll talk about how to narrow things down and land on the perfect name.
1. Keep It as Short as Possible
Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.
However, the shorter the name, the better.
With that said, there are exceptions to this, and it’s not a hard rule. But, when you think about huge, notable brands, which ones come to mind?
Nike. Apple. Ikea. Febreeze. Target. Honeywell.
They’re easy to remember because they’re short, simple, and brandable.
Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.
2. Avoid Words That Are Hard to Hear and Pronounce
Voice to text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.
To do this, avoid using:
- Commonly misspelled words
- Complex terms that are hard to spell
- Words that have several pronunciations
- Homophones like to, too, and two
Try to keep things as concise and simple as possible.
3. Phrases Your Audience and Competition Uses
Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about hiring a roofing contractor.
There are quite a few places you can look to see what your customers (and competitors) are saying, including:
- Facebook groups, posts, and stories
- Forums related to the roofing business industry
- Competitor websites, brochures, and flyers
- Magazines or blogs
Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
4. Neighborhoods, Cities, and Nicknames
Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.
You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:
- Alabama Roofing Service
- Atlantic Roofing & Restoration
- Copper Creek Roofing
- Phoenix Roofing
With that said, make sure the name you choose isn’t limiting if you decide to move or expand your roofing business down the road.
5. Incorporate Your Name
If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.
This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:
- D & J Roofing
- Dobb’s Roofing Co
- Erick the Roofer
- Fred’s Quality Roofing
- Garcia & Sons Roofing
If you go this route, keep in mind it may make it harder to sell your roofing business later on.
6. Example Names for Inspiration
Here is a list of some of the best roofing company names being used by existing roofing businesses that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure the name you want can be used.
- 365 Roofing
- 5 Star Roofing
- A & D Roofing & Remodeling
- A Plus Roofing
- A1 Superior Roofing
- AAA Expert Roofing
- Able Roofing
- Above It All Roofing Co
- Accurate Roofing
- Acme Roofing
- Advanced Roofing Techniques
- Advanced Systems Roofing
- Alabama Roofing Service
- All American Roofing
- All American Roofing & Gutters
- All Covered Roofing
- All Seasons Roofing
- All Star Roofing
- All State Roofing
- All Weather Roofing
- Always On Top Roofing
- American Pro Roofing
- Arm Roofing Specialists
- Ask Roofing
- Atlantic Roofing & Restoration
- AZ Roofing Works
- Aztec Roofing
- Bay Area’s Best Roofing
- Bayside Roofing Co
- Bear Mountain Roofing
- Best Choice Roofing Of AL
- Birmingham Roofs
- Cal State Roofing
- Central Coast Roofing
- Central Valley Roofing
- Copper Creek Roofing
- Cost U Less Roofing
- Courtesy Roofing
- Customized Roofing Co
- D & J Roofing
- Dale’s Roofing
- Deon’s Precision Roofing
- Dobbs Roofing Co
- Economy Roofing & Construction
- Economy Roofing & Repairs
- Elite Roofing Solutions
- Erick The Roofer
- Express Roofing
- First Choice Roofing
- Fountain Hills Shingle Repair
- Fred’s Quality Roofing
- Freedom Roofing Co
- Garcia & Sons Roofing
- Glendale Roofing Corp
- Golden State Roofing
- Green Air Roofing
- Green Roof Designs
- Heritage Quality Roofing
- High Quality Roofing
- High Speed Roofing
- Honest Roofing
- House Your Roof
- Howard & Sons Roofing
- Island View Roofing Co
- Level 1 Roofing
- Lone Wolf Roofing
- Master Roofing
- Maverick Roofing
- Mello Roofing
- Modern Roofing
- My Roofer
- New Generation Roof Systems
- New Way Roofing
- Next Level Roofing
- No Limit Roofing
- O’Brien Roof Consulting
- Olympus Roofing
- Omega Roofing Co
- Our Roofing Co
- Ozark Home Exteriors
- Pacific Coast Roofing
- Phoenix Roofing
- Platinum Roofing Co
- Premier Roofing Specialist Of CA
- Premium One Roofing
- Premium Roofing Systems
- Prestige Roofing
- Pride Roofing & Waterproofing
- Prime Roofing & Restoration
- Priority Roofing
- Pro Roofing & Remodel
- Professional Roofing & Solar
- Rainy Day Roofing
- Redwood Roofing Co
- Reliable Roofing
- Rescue Roofers
- Riddle & Sons Roofing
- Rise Up Roofing
- Roof Commander
- Roof Doctor
- Roof Guy
- Roof Masters
- Roof Repair Specialists
- Ruiz Affordable Roofing
- Stone Creek Roofing
- Storm Pro Roof Coatings
- USA Roofing & Renovations
- White River Roofing
7. Check if Your Name is Available to Use
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Trademark Search
Trademarks are the most critical, so we’ll start here.
If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available.
Learn how to do a trademark search before choosing a business name
Local Search
Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available. That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name. It can be hard to define how far geographically these rights extend as each industry is different, but at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road.
To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use.
Cross off any similar names from your list and take the rest and let’s keep checking.
State Entity Search (If Applicable)
If you plan to register your roofing business as a corporation or LLC, you have to register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity. This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.
Related: Is your business name available?
If you find the name is in use, cross it off your list and move on.
Domain Name Availability
Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.
It’s easiest for potential clients to remember, but these are hard to come by.
However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.
You can start with NameCheap’s domain search tool. Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.
Social Media Profiles
Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential roofing business names on social media. Consider which platforms you plan to use and start with those.
Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example.
Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go.
Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.
Finding the Perfect Name: Putting It All Together
By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.
Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.
But before you make your final decision, it’s important that your new name passes a few tests.
Say It Out Loud
Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.
You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.
Logo Design
Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.
Take Apple, for example. Their business name easily incorporates into a logo. And today, it’s a household symbol that everyone immediately recognizes.
A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.
Related: How to create a logo for your business.
Hopefully, you now have some good roofing company name ideas. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect roofing business name!
