Mike McPeak on search advertising and marketing in low tech environments


Mike McPeak, the marketing technologist and CRM specialist at Hale Trailer Brake & Wheel, came to my office a couple of months ago to talk about search marketing. We covered a number of topics in this video including:

  • Mike’s history in search marketing
  • How he learned SEO on the job
  • Hiring a search marketing agency
  • SEO in low tech spaces (like flatbed trucks)
  • What to watch out for in low volume keyword spaces

You can learn more about Mike McPeak on LinkedIn or follow him n Twitter @seo_sitch.

Here are the two part videos:

If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.


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